CANNES LIONS- Marc Pritchard of P&G: Human energy is what drives creativity

For Marc Pritchard, Brand Global Director at P&G it was necessary an evolution of P&G as brand in the industry to “focus in raising the bar to a better creative craft, because the best ideas and work is what makes your brand visible.” During the 2016 Cannes Lions Creativity Festival, Pritchard said that P&G wishes to continue to create work that people keep talking about, as exploring areas untouched by them. “We were one of the first clients that attend the festival 13 years ago. The reason we came was that this is the epicenter of creativity, where great creative minds gather and we want to be part of that.” He added that every time they attend the Cannes Lions, they are inspired and “we solve new ideas to raise the creativity’s standards.”