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Call of Duty: Black Ops III new campaign slammed on twitter

2 de octubre de 2015

La compañía divulgó tuits sobre un falso atentado en Singapur, para promocionar su nueva saga

Activision launched a new campaign for Call of Duty: Black Ops III using Twitter that could end with the company losing their account in the micro-blogging network. The campaign triggered a controversy among media and twitter users. In order to reveal clues about the newest title from the popular Call of Duty video game franchise, the US-based games maker launched a series of tweets, setting up the opening scene for a fictional attack in Singapore. To make the farce more convincing, they switched its username on its verified Twitter account, and changed its background image, design and logo, which made that many twitter users believe that a terrorist attack had occur in Singapore. The messages advised citizens to stay indoors and close their doors and windows, with riots and gunfire ensuing. Screenshots from the game were included with some tweets, setting the stage for the opening scene of the upcoming sequel. The game will be released on Nov. 6 for Xbox One, PlayStation 4, Xbox 360, PlayStation 3 and PC.

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