MERCADEO Versión en español
Buying behavior for Christmas will be affected by mobile technology
Patricia Molina| 18 de noviembre de 2014
Esta temporada de vacaciones se verá afectada por el aumento del consumidor móvil
The Black Friday is expected and buyers of Christmas season are anxious. This is because they are using mobile devices than ever before.It’s no secret that it has been a significant change in recent years with the use of mobile devices. This has had a dramatic impact on consumer behavior, especially in innovative technology as tablets and smartphones, which are now an essential item in the process of consumer purchasing either at home or in a physical store.According to the report of online research perspectives, this holiday season will be affected by the increase of the mobile consumer and the use of devices for product research and / or purchases. In addition, retailers will see the impact of purchases made via mobile devices. A third of users make purchases directly from their device this season.The store experience will also be affected. Among consumers who go to physical locations and access through mobile technology, more than half of the users compare prices from different stores. However, three quarters of respondents that report notifications with purchase promotions, study the alerts to verify the veracity of messages.
