Buchanan’s Whisky Releases New Father’s Day Campaign Titled Barbería

In celebration of Father’s Day, Buchanan’s Whisky releases the latest installment of the Es Nuestro Momento (It’s our time) campaign, celebrating the Latin community’s influence in the U.S., with a new digital video project Barbería.Highlighting the special relationship between father and son and the satisfaction that comes from sharing the rewards of your hard work with those who “groomed” you for greatness, the heart-warming, docu-style video follows a Latino record Producer on his journey back to his local barber shop in Washington Heights, where he ends his haircut by gifting his barber – and dad (surprise!) – a bottle of Buchanan’s Special Reserve, the award-winning exclusive Scotch whisky blend, aged for 18 years.