Borja De La Plaza is appointed as Chief Operating Officer for DDB Latina

The Hispanic company began the week incorporating one of its experts between their leaders. Borja De La Plaza, who so far led integration processes and business development in the region as Chief Integration Officer, has been appointed as COO of DDB Group America.Juan Carlos Ortiz, president of DDB Latina Group expressed his approval by the promotion. “I think we’ve managed to assemble a high quality and talented team that knows how to work in unity and collaborating, of which we are very proud,” he said.In his new role, De La Plaza will work on the development of integrated network services offer, as well as the structuring of multidisciplinary and multicultural teams to meet the needs of the multinational clients of the company.On the announcement, he expressed his satisfaction with the decision in a statement. “Our organization is going through a great time. In the last five years, we have almost doubled our business thanks to the confidence of our traditional and new customers like BBVA, Hasbro, P & G, LAN, McDonald’s and Movistar, among others. Now the challenge is to continue improving our products and services, especially in the area of digital transformation, in order to maintain a high level of customer satisfaction and positive growth path.”