Bertrand Quesada of Teads: Campaigns We Run For Clients Are Mobile Friendly

According to Teads CEO Bertrand Quesada, one key to this global media platform´s success has been its ability to be first to really focus on creating a better mobile experience . “Because we were the first to concentrate on that area, we have managed to hang onto that advantage, and when others try to keep up with us, we’re always one step ahead,” he said. At the Festival of Media LatAm 2018, the chief executive noted that this is the year of mobile and that over the past two years, Teads has invested in a creative platform and a creative studio that help brands make the most of these devices. “It’s such a satisfyingexperience that people are adopting it very quickly, and it’s all to do with getting people’s attention in the first second,” Quesada said. “In the campaigns we run for clients, up to 70 percent of the TV commercials we receive get optimized for mobile to make sure they really grab people’s attention from the first second.”Watch video