BEHIND THE SCENES – Shooter Films’ Yogurting Campaign for LALA

Mauricio Jemal, Executive Producer at Shooters Films shared with PRODU exclusive behind the scenes images of the Yogurting campaign they produced together with the Hispanic agency Dieste. The effort aimed to promote the launch in the U.S. of the yogurt brand, LALA. “This was one of the biggest and most enjoyable projects that our agency managed in 2016. Working with Dieste for the general market was a great pleasure and responsibility, because they did a super strong media buying” Jemal explained. “We loved filming this campaign. We filmed at Chile with the director Jerry Dugan, who is an expert in extreme sports.” The campaign goal was to boost the brand, which is widely known in Latin America and the U.S., especially among a young, active audience, fan of sports and outdoor activities. Watch gallery