BEHIND THE SCENES- ACA Films Spot for Fábricas de Francia

ACA Films is responsible for the most recent spot for Fábricas de Francia, together with Alvarado Molina agency. The piece was directed by Katery Gutiérrez, starring Mexican Actress and Host, Anette Michel. The commercial was launched during the winter sales. The main goal of the campaign is to invite the audience to live a whole and fulfilling buying experience inside the store. To achieve this, Michel splits in thousands of women that buy in all the departments at the same time. The idea involved a great technical challenge in terms of production and post production. All scenes were filmed at night, because the store opens during the day, but a great crew of postproduction experts accomplished to create a dynamic, fresh and fun piece.