BBVA is transformed into a digital bank by renewing its partnership with the NBA

The NBA and BBVA, strengthens the role of global financial services group as the Official Bank of the NBA, the Women’s National Basketball Association and the Development League of the NBA. To accompany the news, BBVA launches new advertising with their NBA global ambassadors, Kevin Durant and James Harden. BBVA will become a truly digital bank to help clients achieve their financial goals, anytime and anywhere.”The NBA has done a phenomenal job of growing their brand worldwide, largely through the innovative use of digital channels, and that is on what BBVA is focusing on” Ángel Cano, BBVA COO, said. “Partnering with an institution like the NBA allows us to leverage the passionate fans of the league worldwide, extending our reach significantly.” BBVA Compass continues being the Official Bank of the NBA in the US, and will maintain its role as a partner for the BBVA Compass holder Rising Stars Challenge, a popular game show that confronts some of the players from the first and second year against each other. Internationally, BBVA will continue its partnership as NBA World Games in Turkey and Spain, as well as their association NBA title 3X Spain, a popular 3 on 3 tournament that will visit six cities in Spain in 2015.