BBDO and Organic Document present Strong Can Stories for AT&T

BBDO and Organic Document developed some brief documentaries for AT&T, titled Strong Can. The series revolves around the importance of being connected to generate a strong network. Recently they launched a new video starring the Marine Animal Rescue Society and its founder Cris Hadjez.The spot begins with Hadjez saying: “when you receive that alert, a strong network is critical”. At that moment they communicate through an AT&T phone, a perfect example of brief and simple, well-made branded content. Afterwards, they depict the teams journey to rescue the animals and how communication is key to make it.At the end, we see the founder of the organization swimming with a dolphin they rescued and he explains that the satisfaction they feel each time an animal is rescued is indescribable. The closing line says: Strong can help you make a difference. In other episodes they narrated briefly -in 90 seconds- the story of a farmer who doesn’t understand how farmers in the past managed without technology and the experiences of a pediatric heart surgeon, Steve Bibevski.