Avocados from Mexico returns to Super Bowl full of humor

Avocados from Mexico returns to the Super Bowl next February 4, and for this year’s big game, Richards/Lerma worked on the brand’s new digital and social media program. PRODU spoke with Florencia Leibaschoff and Nacho Romero, creative directors for Avocados from Mexico at the agency. “Humor is part of the brand. We can’t reveal too much yet, but we hope this edition has some surprises as well” Leibaschoff said. “What’s more, the client is very happy with the digital program this year – we’ve all had a lot of fun” Romero laughed. For this edition, the agency implemented new navigation technologies that have those avocados coming at viewers with everything and in every way possible. “Users will get to explore a whole different world, full of fun and surprises” he said.For both creatives, the teamwork between agency and client was essential. “From the first glimmer of the idea through every step of its development, we’ve worked really close together. On this team, ideas can come from anywhere and that’s very refreshing” said Romero. “The only way to be successful is to have clients that trust the team and have a good instinct for the big idea. Fortunately we had both” Leibaschoff said.