Audi uses sound as part of branding strategy

Audi has unveiled a new video on its official YouTube site, in which the German brand uses sound as a leading element of its branding strategy. In the video Audi shows that the internal sounds of its vehicles are an essential part of the brand.Every bit of sound that Audi vehicles make is carefully studied, from the sound the turn signals make when activated to the sound of the vehicles’ electric motors.Added to the natural sounds is the sound logo, the heartbeat, which owes its name to its similarity to the beating of the human heart and which has been used in the brand’s campaigns for the last 15 years.With this video, Audi responds to its rival and compatriot BMW, which has recently changed its sound logo to one that unfortunately has not pleased everyone.To see the video, {click here;http://www.youtube.com/watch?feature=player_embedded&v=QsD7RH0iDxQ#!}.