Archer Troy and PETA take the Don’t kill love campaign to the streets of New York and Los Angeles

Archer Troy, the mexican independent agency, continues to grow its borders and support the noble cause of PeTA, the world organization for the help and care of animal life. After several months of work between, they both launched the Don’t Kill Love global campaign. It is a out of home campaign inspired by the affective relationships between different animal species, making a tribute to love through photographs that make viewers aware of the issue.The campaign was launchedat different cities in the United States, including New York and Los Angeles. Carlos Fernández Oxté, General Creative Director at Archer Troy, commented that “it is a news that fills us with pride, not only for the fact of having one of the the most relevant brands in the fight for animal rights at the global; but also because the current reality demands a change in the culture and in the way of relating to other species that, like us, inhabit the planet”.