Alma top prizewinner at 12th ANA Multicultural Excellence Awards

The 12th ANA (Association of National Advertisers) Multicultural Excellence Awards, held last Oct. 29, was hosted by Chanel Gonzalez of Mega 94.9 FM. Among the Hispanic agencies honored were Alma, The Vidal Partnership, LatinWorks and Dieste.Miami-based Alma did the best, being honored in the Radio category for its McDonald’s campaign and in Most Significant Results for its Rosetta Stone advertising. “This year’s recognition bolsters even more Alma’s standing in the event,” Isaac Mizrahi, senior vice president and managing director of the agency, told PRODU. As of 2011 the agency had won seven awards over the past three years.For its part, The Vidal Partnership of New York topped the Digital Media category for its creativity on behalf of Heineken.LatinWorks of Austin, Texas, with its General Motors campaign headed the General Market category.To wrap up the night, the Hispanic agency Dieste in Dallas was the winner in the Hispanic category for the advertising it created for Xoom.