MERCADEO Versión en español

ALMA prove that with Clorox very few germs survive

Manuela Walfenzao | 15 de junio de 2015

Las gráficas muestran a los gérmenes solos y aburridos gracias a los wipes de Clorox

ALMA, The Hispanic agency in the US, created a funny graphic campaign for Clorox, the brand of cleaning products. The concept plays with the idea that the disinfectant product eliminates 99.9% of bacteria and the remaining 0.01% has no one to play with, hence the title Lonely Germs.The campaign is made up of three pieces: Futbolín, Esquí and Relevo. In each one there is a lonely and bored germ trying to play sports he cannot all alone.The graphics will be evaluated by the 2015 Cannes Lions jury and were made by: Luis Miguel Messianu, CCO; Alvar Suñol, SVP and Executive Creative Director; Julián Milanesi, Creative Director; Guido Fusetti, Associate Creative Director and María Carolina Reimpell, Accounts Group Director. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.