ALMA launches its campaign Runway Rats for Liquid Plumr

ALMA launched its most recent campaign for Liquid Plumr titled Runway Rats. The work is made up of three graphics that depict the rodents displaying their latest dwelling: the sewer. Under the slogan Straight to the Sewer, the agency highlights the products unique features.”When you have a product with such a specific and differentiating benefit, a different idea that is memorable as a story and good art direction, in combination with the best technique that this requires (photography in this case), it´s hard not to achieve a great graphic piece as a result” explained Álvar Suñol, Co-President and CCO at ALMA, to PRODU. In 2015, the Hispanic agency was awarded in different festivals for its work for Liquid Plumr.