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ALMA launches its campaign Runway Rats for Liquid Plumr
12 de febrero de 2016
La campaña muestra a los roedores en su última morada: la alcantarilla
ALMA launched its most recent campaign for Liquid Plumr titled Runway Rats. The work is made up of three graphics that depict the rodents displaying their latest dwelling: the sewer. Under the slogan Straight to the Sewer, the agency highlights the products unique features.”When you have a product with such a specific and differentiating benefit, a different idea that is memorable as a story and good art direction, in combination with the best technique that this requires (photography in this case), it´s hard not to achieve a great graphic piece as a result” explained Álvar Suñol, Co-President and CCO at ALMA, to PRODU. In 2015, the Hispanic agency was awarded in different festivals for its work for Liquid Plumr.
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