Allstate predicts America’s cup defeats relaunching its Mala Suerte campaign

The insurance company returns to its Mala Suerte (Bad luck) campaign and its black cat -Lucky – to predict the future of the America’s cup centennial that will take place for the first time in the U.S. “Six years ago, the Allstate Mala Suerte’s character featured unfortunate circumstances that may happen any time, so now again we need to protect ourselves” said Georgina Flores, VP Communications & Marketing at Allstate. “The campaign celebrates fans, their passion for soccer and alliance with their teams, and it also serves to remind that the good hands of Allstate are there to protect us from life uncertainties and unexpected bad luck.” The digital campaign -designed by LAPIZ- will be on Facebook and Twitter, where fans can tune in to discover the fate of their team and try to influence Lucky’s decision using the #EnviaMalaSuerte (Send bad luck) hashtag followed by the rival team’s name.