El gato negro Lucky es la imagen central de la campaña
The insurance company returns to its Mala Suerte (Bad luck) campaign and its black cat -Lucky – to predict the future of the Americas cup centennial that will take place for the first time in the U.S. “Six years ago, the Allstate Mala Suertes character featured unfortunate circumstances that may happen any time, so now again we need to protect ourselves” said Georgina Flores, VP Communications & Marketing at Allstate. “The campaign celebrates fans, their passion for soccer and alliance with their teams, and it also serves to remind that the good hands of Allstate are there to protect us from life uncertainties and unexpected bad luck.” The digital campaign -designed by LAPIZ- will be on Facebook and Twitter, where fans can tune in to discover the fate of their team and try to influence Luckys decision using the #EnviaMalaSuerte (Send bad luck) hashtag followed by the rival teams name.
LAPIZ cambia la presencia en redes durante el mundial con #SendBadLuck
