Alejandro Marquis of Whiskey: We want to become a one stop shop where clients can find all the options they need for their projects

Production house Whiskey is restructuring for the future. Alejandro Marquis, Communication Director talked to PRODU about the new approach the company is embracing. “We’re pleased to announce the appointment of Fernando Ortega as Chief Executive Creative and producer. He brings a corporative vision with lots of marketing, advertising and production experience. The latter is his strongpoint, due to his experience as regional producer for a demanding and structured company as Colgate” he explained. “Hiring Fernando is in line with our company approach into the future. He should be a catalyzer to achieve the change of mentality we’re aiming to.”Whiskey changed its Whiskey Films name as part of this search. “From now on we’re more than Films and we don’t want to be seen as an only commercials production house. We want to become a one stop shop where clients can find all the options they need for their projects. For now we’re adding Content, Photo and W+ units, our digital arm that vows for intelligent production solution adapted to any market situation” he said. For Marquis, the new image aims to something cleaner and lighter, less tied to a trend. “In order to work in changing our company approach, we hired the RG2 agency in Caracas, winner of the first Cannes Lions for Venezuela in the Film category”.