Alejandro Berbari of Marca: The challenge for the WAHL campaign was putting together beauty products brands with fighting brands

Marca, the multicultural agency based in Miami, released its most recent work for its new client WAHL -one of the major men personal care brands- targeting the Mexican audience through the UFC reality show The Ultimate Fighter Latin America. “The challenge was putting together -in an organic way- beauty products brand with a fights brand. From the beginning we considered it interesting. The other challenge was to do it with a minimum budget and a very limited fighting footage” said Alejandro Berbari, Executive Creative Director at Marca. The campaign included both digital and social material, while TV execution will keep running until the end of November. Armando Hernández, Marca’s CCO said that doing creative for the Mexican market “is a privilege” and added: “This work increases even more our knowledge and help us understand the Mexican market living in the U.S.” The campaign creation included also associated Creative Directors Daniel G. Milan and Sebastián Aristizábal, and the Creative Director Sebastián Moltedo. Personal Music was responsible for the sound design.