Advertisers say that the World Cup is not just a man’s world

After the 2014 FIFA World Cup, advertisers obtained important information to be considered for future television broadcasts, and so do not ignore female viewers.While men are the majority of those who watched the World Cup, women are growing in number and this is an area that sellers should be aware for upcoming football World Cup and Women’s World Cup 2018.SheSpeaks, a company that helps Fortune 500, recently compiled some observational data of the World Cup. One of the main findings was that 42% of women who watch the World Cup matches said there are no advertisers for them, and 40% said the commercials during broadcasts of the World Cup were male-oriented.Moreover, among the women surveyed, 54% said they saw at least some of the matches, 19% said they saw them because they liked football and 31% said they did it because it is fun and sociable.SheSpeaks’ other data shows that 40% of women see the World Cup with their husband, partner or children; and 22% with friends. 46% of them see it at home, 16% in any bar or restaurant. 21% of women share their interest in the World Cup with friends on Facebook and Twitter during the broadcast of the game.