adam&eveDDB and Harvey Nichols help avoid deception with Christmas gifts

For the last two years the agency adam&eveDDB has made the Christmas campaigns of the English store Harvey Nichols, based on humor and sarcasm. They started with Could I be any clearer? and Sorry I spent it on myself. For this edition, they continued in the humorous style with the campaign {Avoid #GiftFace;www.produ.com/publicidad/videos/index.html?Noti=10155}. In a 60-second commercial, there is a woman who is sick of the false smile she must put on during the family gift exchange. She receives ugly and boring gifts and she smiles and appears grateful throughout the entire ordeal. The spot closes with the phrase Avoid #GiftFace. This hashtag is the campaign’s tagline on social networks. “This year we wanted to help people avoid #GiftFace and ensure our customers give their special somebody a gift that truly hits the mark” commented Shadi Halliwell, Marketing Director of Harvey Nichols. “We worked closely with adam&eveDDB to create yet another compelling and comical campaign that we know the British public can relate to. We’ve all been there!”