Acura launches high performance luxury sedan TLX 2015 with his campaign Es esa clase de emoción

Acura launched the new high performance luxury sedan TLX 2015 with the largest marketing campaign in the history of the brand, with the slogan Es esa clase de emoción (It is that kind of emotion).The advertising proposal was aired on August 17th with the TV commercial which captures the team of engineers’ passion to design, develop and manufacture the new Acura TLX.The commercial features a modern interpretation of the iconic song My Way as the musical background for images shot in the facilities for research, development and manufacturing that were essential to the development of TLX. The eight 15-second spots with high-energy music tracks will be broadcast on national TV programs during the rest of the summer and fall.”The TLX announces a new era for the line of Acura sedans and scale of the marketing campaign behind the launch indicates the importance of the model for the brand and its position in the market of luxury sedans,” Michael Accavitti, VP of Acura Division, said.For clients to know the TLX better, it is going to be shown during the The New Yorker Festival in October and in the Sundance Institute NextFest Film Festival in Los Angeles during August. To watch the videos of the campaign TLX’s Es esa clase de emoción, visit {youtube;https://www.youtube.com/user/Acura}.