AARP wins the Social Media LATISM Award for their trajectory in Hispanic research

Thanks to their efforts in social media to reach the Hispanic population of than 50 years of age or older with health issues, the AARP organization was recognized as Best Health Partner Latino via social media at the LATISM’s conference, The Best of the Best in Cyberlandia 2014.”This award is a great pride for AARP. It is another example of our ongoing commitment to improve the lives of people, using social media in this case. We are committed to provide resources and information on issues such as health, which affect most the Hispanic community,” Lorraine Cortes-Vazquez, executive VP of Multicultural Markets and Engagement of AARP, said.”As we continually strive to innovate in the digital field, we are proud of the work Dexpósito & Partners has been doing, allowing us to participate effectively in Hispanic demographics across multiple channels,” she added.LATISM is the largest organization of Hispanic social media, and aims to empower Hispanic communities in education, health, technology and business through social media and technological innovations.”This award reflects the commitment of our agency to create dynamic and relevant Hispanic communication strategies that evolve in the rapidly changing landscape of digital and social media” Daisy Exposito-Ulla said, president and CEO of Dexpósito & Partners, agency for the Hispanic market.