The premiere of Telemundos new mega-reality competition, Yo Soy El Artista reached a cumulative U.S. audience of 3,325,000 Total Viewers and 1,715,000 Adults 18-49 this past Sunday night, according to Nielsen. Hosted by international star Lucero and featuring worldwide premieres from Latin music icon Juan Luis Guerra and celebrity judge Luis Fonsi, the show averaged 1,368,000 Total Viewers and 685,000 Adults 18-49, a 65% and 45% growth, respectively, compared to the prior four-week average in the timeslot. Telemundos share among broadcast Spanish-language networks with Adults 18-49 was 32%, up 10 percentage points vs. prior four-week average in the timeslot. Locally, Yo Soy El Artista was the #1 Spanish-language show in Miami among Total Viewers, and #1 in Miami and Phoenix with Adults 18-49.The official hashtag #YSEA became a worldwide trending topic on Twitter and Facebook, as did four other hashtags related to the show.
Toyota, Revlon and T-Mobile multiplatform sponsors of Telemundos Yo Soy El Artista
LatinWE first #YoSoyElInfluencer Summit generated over half a billion impressions
Telemundo presents Yo Soy El Artista: El Especial hosted by Raúl González
Telemundo´s music competition Yo Soy El Artista premieres Sunday September 14
Telemundo Mexico: Were creating innovative marketing experiences
Telemundo Media will be offering Total Market solutions at the upfront
