U.S. HISPANIC
Azteca America: Premio Mujer, comedy and classic Mexican TV to penetrate the Hispanic audience
Maribel Ramos-Weiner| 5 de junio de 2014
Margarita Black, VP of Programming of Azteca America, said to PRODU she was excited about the large growth potential Azteca sees in the U.S., especially because it has top-notch programming for the Mexican audience.I think we have all the programming Mexicans in the U.S. want to watch, Black told PRODU. She mentioned the network is coming out with Premio Mujer, an annual award show with red carpet and all the glitz, that honors the most accomplished Hispanic women.She said the channel is investing in comedy, a genre that hasnt been developed well in Hispanic TV. The new comedy franchise were creating will be very interesting, she added.Black pointed out she works closely with Azteca Mexico, and feels as tough its one large company with a promising future in the U.S.
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