Escape Perfecto drove growth in June
Azteca America finished June with its best primetime June delivery in five years among key demos, including Total Viewers (+14%) and Adults 18-49 (+5%), outgrowing its major competitors in the Spanish-language television market in key demos.
The network reached a primetime audience of more than 1.3 million Adults 18-49, who consumed more than 2.7 million hours of content during this time.
Locally, KEMO in San Francisco was the fastest growing Spanish-language broadcaster in its market, up 36% in Adults 18-49, while Phoenix delivered 15% growth in the same demo. Additionally, San Antonio was the fastest growing Spanish-language broadcaster year-over-year among the household demo.
National Source: NTI Live+SD Data; Based on M-F 7-11 PM Programs excluding sports and specials; Growth based on average audience delivery 05/29/2017 – 06/25/2017 vs. 05/30/2016 – 06/26/2016; Reach includes six minute qualifier. Local Source: NSI Live+SD Time period data M-F 7-11 PM; 05/29/2017 – 06/25/2017 vs. 05/30/2016 – 06/26/2016.
Azteca America: We had a two-digit growth rate in Adults ages 18-49
Azteca America is the fastest-growing Spanish-language broadcast network
Craig Geller de Azteca America: Los datos y las multiplataformas son claves
