Esteban Sapir, partner and director of the Argentine production company La doble A, spoke with PRODU at Cannes about his work and the recent alliance established with The Cortez Brothers as representatives of the director in the U.S. Hispanic market.Weve had that representation for a relatively short period and its already borne a lot of fruit. I think its an excellent opportunity to open new markets, new production possibilities, and above all the U.S. Hispanic market is very large and full of creativity Sapir said.I feel this market is improving and gradually establishing its own identity, so its a really good thing to be able to participate in that as a producer and director he said.About Sapirs profile as a director, he said my reel has quite a variety. I believe the main strength of my work lies in the image, in the aesthetics and in the development of a storyline in a very visual way. I also like stories where the characters touch viewers feelings, commercials that are quite emotionally moving and in which we get close to the characters, and I guess above all I like to tell little stories.As for his source of inspiration, Sapir said hes a movie lover. More than anything Im a director who, despite working in advertising, is inspired by the world of film he said.
