U.S. HISPANIC Versión en español

Yolanda Zugasti of Univisión 23: We consider manipulation of information our worst enemy

Maribel Ramos-Weiner| 3 de mayo de 2024

Yolanda Zugasti, News Director at Univision 23 Miami

Yolanda Zugasti, News Director at Univision 23 Miami, has prioritized reconnecting the newscast with the South Florida community in her six months on the job.

Zugasti, a representative of the 23, stated that one of their top priorities is to maintain close communication with the communities. The 23 has always been a leader in the community, and they started with festivals like the one on Calle Ocho. This community has grown significantly and is now very diverse. To stay connected, they toured 10 cities in South Florida in just five days in February.

She noted that digital and interactivity are a top priority for their organization. They are focusing on the digital aspect of their work, such as Facebook Live, YouTube, and town halls. She also mentioned that they are planning to organize an interactive piece about the abortion law referendum in Florida in May. “The interactive element will allow the audience to ask questions digitally and receive immediate responses. The aim is to revitalize the digital and interactive aspects of the work. We have received positive feedback from the public for our reporters’ Facebook Live coverage during parades, and they are keen to continue providing engaging content in this format.”

She said they are also working on something very visually appealing for May, covering Fleet Week, an annual event hosted by the US Navy. It will be the first time the event is held in the Port of Miami, after previously being held in Fort Lauderdale. She further stated that they are collaborating with Fleet Week to broadcast live from one of the Navy’s amphibious ships.

FAKE NEWS AND SOCIAL MEDIA
She noted that one of the biggest hurdles in news production is the prevalence of fake news. “Fake news is a significant threat, and it is crucial to verify all news constantly.” The producer mentioned that they receive news through various mediums such as email, calls, WhatsApp, and their digital page, and it’s important to corroborate all incoming news to ensure that AI or a hacker does not create them.

She mentioned social media as another challenge. “Our biggest competition is not other channels, but social media. Social networks tend to pick up immediate news, but it is important to corroborate the information to avoid people being misled. We consider the manipulation of information our worst enemy in this regard.”

“Competing with mobile devices is a challenge, which is why we are adding more news about reggaeton artists to stay relevant with our youth audience”, she noted.

TECH ADVANCES
She highlighted that a technological resource they use regularly is LiveU equipment. “Before, one was with a mobile unit to be able to go live. Now, we can go live with something as small as a backpack. We now have ten reporters who can go live simultaneously in ten different locations.”

Zugasti believes that virtual meetings, such as Zoom, are a valuable technological advancement in the field of news production and coverage. She notes that since COVID restrictions were imposed, journalists have had to adapt to remote interviewing techniques, allowing them to conduct interviews with people from all over the world. This has opened up many new possibilities for television stations, without affecting their budgets. Previously, everything on TV had to be perfect, but now people are more tolerant of a slightly grainy image or less than optimal screen quality during a Zoom call.

Other technological resources they use are virtual sets with green screens and virtual reality. “This also gives you many options to do things that look like you are in Paris or a war zone,” she said.

Univision 23 is using drones and a helicopter to enhance its news coverage. The newly acquired helicopter, named Halcón 23, helps the channel to promptly reach any location in Miami. According to Zugasti, it could take up to two hours to reach a place in Miami due to traffic. Therefore, the helicopter has proved to be a valuable asset. Univision 23 collaborates with two other local channels, CBS Channel 4 and ABC Channel 10, to cover news events effectively. The aerial videos captured by the helicopter provide an immediate signal of an affected area.

View the Halcón 23 promo


Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

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FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
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