U.S. HISPANIC
YipTV: OTT or mobile cable is the 4th generation of the TV industry
Maribel Ramos-Weiner| 5 de julio de 2016
We now have 109 live TV channels and over 100k registered users. We have seen 20% month over month growth on the platform since its inception. We are now seeing a good portion of the customer base that is in the range of 18 34 year-old, currently leaning more towards female and they are enjoying sports, entertainment and news, commented Michael Tribolet, CEO, YipTV.When consulted on the new additions to the channel and platform grid, Tribolet expressed that they are constantly listening to their customers request for TV channels they want to watch. By paying attention to your customers, they will guide you to the proper features and content they are demanding. Additionally VOD will be reflective of the live content partners will provide YipTV.He added that the key alliances they are building with their content providers in YipTV serves as the new form of targeting a micro ecosystem of customers that have a specific attachment to the content they want to watch. The executive also mentioned the topic of original productions for the platform. Original content is always of interest, but the key thing is to listen to our customer base to determine what type of original programing they want us to produce or procure, he said.Upon inquiries regarding if his business model is based on advertising, subscription or mixed, he answered that they are a mix of AVOD/SVOD. We are early to ad sales, product integration and brand entertainment as we are focused totally on growing our customer base.For Tribolet, OTT or mobile cable as they are referred to, is the 4th generation of the TV industry. First generation was over the air, second generation was cable, third generation was satellite and the 4th generation is the Internet. OTT based mobile cable will drive innovation at the smart phone and TV allowing the customer more flexibility and at a better price than the first three generations of delivery services.He ended saying that OTT allows the customer to take control of how they watch, where they watch and have a predictable bill each month that is over a 50% reduction compared to what they would pay for traditional TV.
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