U.S. HISPANIC

Yellow: Competition will bring good things to the industry

Maribel Ramos-Weiner| 19 de julio de 2019

Ana Celia Urquidi Yellow

Ana Celia Urquidi, general manager of Snap and advisor for Hemisphere Media Group who leads Yellow, a joint-venture with Marvista, states that the competition that has unleashed this moment of content creation, will bring good things to the industry.
“It makes us all want to have a better product. I want to have good actors in my product, for there to be a director who is in control of the story that is very well written, very well delineated, and well developed, for the actors to be totally committed, and that everything to have a much better quality than what we are used to,” she said.

Regarding the figure of the showrunner, she mentioned it is important for him to be the person who writes the story. “He has a global concept because he wrote it, and at the same time directs it. It is a figure that is becoming more and more well-defined and becoming more professional. Because we could say that any executive producer is a showrunner, I prefer to continue learning before considering myself a showrunner, because I don´t write. But I do take care of the scripts, give my opinion on the dramaturgy or the characters, or where I think the story is falling or is boring or the character is not making progress, but I don`t write,” she added.

They are working on four series and will start the production of one now, in July.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.