U.S. HISPANIC
With its new show, Tatiana, Azteca offers a format for different demographics
Maribel Ramos-Weiner| 19 de agosto de 2011
Azteca is preparing new productions for the second half of 2011. One of the most important of these shows is Tatiana, because it targets an unexplored segment.Alberto Santini, Director of Azteca Trece and Azteca Novelas and former VP of Programming for Azteca América, said to PRODU that Tatiana is produced by the childrens entertainer herself and will premiere in late August or early September. Additionally, it will coincide with the reactivation of record house Azteca Music.The program is looking good. Soon there will be promos on the air since the show is slated to premiere at the end of August. For the first time, Azteca offers a format geared to other demographics: its not just for kids, but also for parents and teens. Tatiana produces her own show and we offer her support through Azteca Music, since there will be dancing and singing. It will be a great show, said Santini, who also revealed that a possible name for the show will be El mundo de Tatiana.Additionally, Santini revealed that La Academia 2011 (premiering August 21st at 7:30pm ), will also be available in 3D, becoming the first reality to feature this technology. The show will also feature a 360-degree stage that will allow the audience to appreciate all the screens and lights and all the latest gadgets.
