U.S. HISPANIC
Willie Lora of CNN en Español: Well be realizing the first extensive coverage of an election within the U.S. Hispanic
6 de noviembre de 2012
Willie Lora, director of News at CNN en Español
Willie Lora, director of News at CNN en Español, commented to PRODU that for the first time in the networks history, it would be realizing global coverage of the presidential elections n the U.S., counting on correspondents in Mexico, Colombia, Venezuela, Buenos Aires, the Middle East, Spain, New York, Los Angeles, Miami and Las Vegas. It will also count heavily on the strong integration of social media that will represent 50% of the information to be transmitted. Were undergoing such a big deployment by CNN en Español because regardless of who wins the election, his policies will have a direct impact with the countries in the region. Also, through Voto Latino 2012, what weve been working on for more than a year, were informing the Hispanic community about the political platform of each candidate so it can vote intelligently and consciously Lora said. Willie finalized his discussion with PRODU saying that Cynthia Hudson, senior VP and general manager of CNN en Español and of Hispanic Strategy for CNN has been key for mediating all the support from CNN and keeping everybody informed.
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CNN en Español: With unprecedented coverage of the national conventions