U.S. HISPANIC
Whip Media Group and BB seal global partnership
Maribel Ramos-Weiner| 9 de julio de 2020
Tómas Gennari BB
Whip Media Group, which offers the leading data-driven content value management platform powering the world’s largest entertainment organizations, announced a strategic global partnership with Business Bureau (BB). As part of the exclusive partnership, the companies will provide a real-time streaming availability for more than 4+ million television episodes and movies across 60 countries and 1,200+ platforms.
Given the current sense of urgency for more curated library content, having this comprehensive understanding of what titles are streaming where becomes critical in determining the value of content and executing the appropriate licensing and merchandising strategy.
Through the partnership, BB’s universal streaming availability data will be offered through the Whip Media Content Value Management (CVM) Platform, which is utilized by the biggest media and entertainment companies, including all major Hollywood studios, top broadcasters, and the largest global operators.
In addition, Whip Media will integrate BB’s data into the company’s TV Time app, the world’s largest content tracking platform, with 14 million mobile app users who have generated 16 billion real-time TV and movie insights. This will provide TV Time users on every continent (except Antarctica) with the most enriched search and discovery experience about where to watch every TV and movie title available in their region.
“We’re thrilled about this strategic partnership, as it will provide the most complete streaming availability data for any TV or movie title, which will enable smarter content decisions throughout the industry. With the unprecedented rate of content competition from an ever-expanding field of streaming platforms, there is a sense of urgency to better understand the market landscape, achieve critical insights, and maximize the value of content,” said Jason Weiss, COO of Whip Media Group.
“Whip Media Group, a true disruptor in the world of entertainment data analysis and distribution, is an incredible and exciting partner. This game-changing service will redefine how media companies worldwide understand the ever-evolving content demand and distribution landscape,” said Tomás Gennari, CEO of BB.
Whip Media Group’s clients include more than 50 of the biggest media and entertainment companies including all major Hollywood studios, top broadcasters and the largest global MVPD operators in the world, such as Disney, Warner Bros., Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T, T-Mobile, Liberty Global, Discovery and Vodafone.
Diario de Hoy
Videos relacionados (4)
4 de febrero de 2020
Tomás Gennari de BB Media: El mercado está pasando por un momento de disrupción
28 de agosto de 2019
Tomás Gennari de BB: La TV paga va a seguir existiendo pero va a mutar
