U.S. HISPANIC
Warner Bros. Discovery Latin America will represent Tubi’s Ad sales in the region
Maribel Ramos-Weiner| 22 de febrero de 2023
Miguel Cárdenas de Discovery Networks México
Warner Bros. Discovery Latin America (WBDLA) announced an agreement to become Tubi’s representative for advertising sales in the Latin American markets where the service is available, including Mexico, Costa Rica, Ecuador, El Salvador, Guatemala, and Panama.
WBDLA will represent Tubi’s complete catalog in the region, which stands out for its growing library that includes more than 3,000 premium quality movies and series in Spanish, and around 50,000 hours of content. Tubi offers movie and TV fans an easy way to discover new entertainment coming from +200 partners, including TV channels and movie studios, completely free.
The agreement will combine the wide offer of WBDLA’s solution VIDEO+, with Tubi’s AVOD service. With a high-impact format, VIDEO+ is an advertising product that offers a powerful video portfolio for digital advertisers who value the most valuable context for their brands. VIDEO+ covers the appeal of each type of user in Latin America.
“Tubi’s complete library will allow us to scale and strengthen our VIDEO+ offer both online and on the connected TV. Undoubtedly, this new commercial partner will be very attractive for clients and advertisers, who will now have the possibility of accessing a large number of audiences through a single commercial proposal,” noted Miguel Cárdenas, Country Manager of Mexico and Central America and Head of Central Ad Sales.
“As we continue to represent our offering in Latin America, we partner with Warner Bros. Discovery to sell our ad inventory, combining Tubi’s content personalization and distribution with its sales reach,” said Tyler Fitch, SVP of Advanced TV and Tubi Associations. “Warner Bros. Discovery Latin America’s leading product VIDEO+ delivers the kind of meaningful context our advertisers expect, connecting brands with their target audiences on Tubi.”
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