Vme to hold 2012 Upfront on May 16th in NY

Vme will host its 2012 Upfront on May 16th from 3pm – 5:30pm in New York. Showcasing its high-quality content, Vme will highlight its programming that reaches the entire Hispanic family – adults, women, men, youth and kids. With premieres throughout the year, Vme’s 2012-2013 line-up is packed with exclusive global blockbusters, original productions and unique activation opportunities. As the fourth largest Spanish network in the U.S. reaching nearly 80 percent of Hispanic homes and all of Puerto Rico, Vme attracts bicultural and bilingual Latinos as well as those who are Spanish-dominant. “Vme’s strong alternative content offers unique opportunities for advertisers to reach members of the entire family in a uncluttered environment,” said Patty Marrero, SVP and director of Sales.