Vme present in 80% of the U.S. Hispanic market

With the recent distribution agreements, Vme network nears 80% coverage of the U.S. Hispanic market“We have great news for distribution. Our core network Vme, which is distributed via satellite, telecoms and cable, has added a significant number of new markets. In Austin, Texas we had a great launch event that really encouraged my continued belief that broadcast is an important component of what we do. People are watching over the air. They appreciate that we are free,” Carmen DiRienzo, president & CEO of Vme, told PRODU.Regarding the company’s second channel, the pay-TV signal Vme Kids, DiRienzo said they estimate reaching one million Hispanic homes by the first quarter of 2012.DiRienzo also emphasized the role of social media, using the Youtube initiative to broadcast the content of Mexican President Felipe Calderón’s tour, which boosted brand awareness and drew a large audience to the TV special, as an example.“I think as we continue to get smarter about our consumers, our viewers and how they use the various types of digital formats, we will continue to plug that information into the way we design content for the multiple formats so we really are everywhere,” she added.