U.S. HISPANIC

Vme offers 10 show entitlements in this year Upfront

Maribel Ramos-Weiner| 15 de mayo de 2011

Patty Marrero, senior vice president and director of Sales at Vme

(Maribel Ramos-Weiner). For this Upfront season, the Hispanic network Vme is offering its clients, as an innovative solution, the opportunity of integrating 10 brands to the titles of 10 shows.“I rather think that we are taking an innovating and forward-thinking approach. We actually are offering ten entitlements in this upfront. We are going to offer brands to share in the name of our shows, to offer ten different brands the opportunity to organically integrate into a set and really become part of the program. Here at Vme we feel that we have a great momentum,” expressed to PRODU, Patty Marrero, senior vice resident and Director of Sales at Vme.Marrero also pointed out that this year there will be a solid market for upfront. “All the advertising categories have been growing. We have seen growth across the board: auto, electronics… I think that in the market Auto as a whole has nicely rebounded from a very bad two years. This is very hopeful for me to see Auto coming back to shop,” said Marrero.As a sneak peek to the Upfront, Marrero said to PRODU that through the partnership with Plural, they will start producing an entertainment news show. It will start as a weekly 30-minute show and, depending on how well it performs; the program will be expanded to a daily half-hour show. “We will focus on celebrity news, not gossip,” she added.Marrero also mentioned other new shows: the police drama No Matarás, produced in Italy and set in the Vatican premiered on May 11th, and Alerta Cobra, an action series that airs on the channel since April. Additionally, the children entertainment block from HIT Entertainment will premiere in June.“We have great original content. We feel that we offer advertisers very unique opportunities and we have the support of the Hispanic consumer to put Vme ahead of other Spanish networks,” added Marrero.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.