U.S. HISPANIC
VIVOplay: Focused on increasing the offer of linear channels
Maribel Ramos-Weiner| 9 de febrero de 2018
Fabiola Paravisini
The VIVOplay platform currently has 23 live Latin American signals, and its aim is to broaden that offer, as Fabiola Paravisini, the company´s OTT Content director commented.
‟We are focused on increasing the linear channel offer.” This first quarter of 2018, they are closing agreements with Ecuavisa to incorporate the signals Ecuavisa and INTI, and are additionally in conversations to add other Latin American channels that will be incorporated this quarter.
‟In NATPE we also started conversations with premium and pay TV channels to incorporate them into our platform and continue growing together.”
On the other hand, Paravisini mentioned that in this year’s market, they saw a lot of series in short format for digital platforms and digital packages to complement the promotion of those contents. “In general, the market continues to adapt to those new formats and platforms like VIVOplay”.
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