U.S. HISPANIC

Vincenzo Gratteri of ViX: We will continue to explore genres and formats

Maribel Ramos-Weiner| 17 de mayo de 2023

Vincenzo Gratteri de ViX+ TelevisaUnivision

ViX continues increasing its original production for the Spanish-speaking market, and its SVP of Development, Vincenzo Gratteri, assured that since its inception, the platform has explored different genres and formats, aiming to satisfy its international audiences.

“ViX’s offer in terms of originals per year continues to be very high, both in series and in movies and scripted; We have drama, comedy, unscripted, and melodramas, covering all genres in order to continue satisfying our audience. We also have our sports offer, so it will be a very intense 2023,” Gratteri said.

“In this first stage, our main focus is Mexico, the US Hispanic, and Latin America, but when great and important opportunities present themselves such as Las Pelotaris, we will continue in the same line, this will also be the same regarding artists who cover one or two territories,” he added.

He mentioned that, between developments and projects that are in production and post-production, “we have explored many different formats and genres from more sophisticated formats such as Colapso to very mainstream series due to the strength of the franchise, such as Mujeres Asesinas or Volver a Caer, we do not have a preference for a particular format, it is part of ViX’s vocation to have a great variety”.

To conclude he said he was aware of the competition in the streaming universe; however, “we also know that we have a great advantage for being part of the TelevisaUnivision family due to what this implies in the market and also with the wealth of Televisa’s IPs, which we can adapt or make remakes.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.