U.S. HISPANIC
ViendoMovies and Semillitas strengthen own content
Maribel Ramos-Weiner| 20 de septiembre de 2011
Villanueva: La audiencia de Puerto Rico es clave para Somos TV
Given SomosTVs experience in TV content production and the success it has had with its channels in the U.S. Hispanic market, the company decided to increase the production of original content for ViendoMovies and Semillitas.At ViendoMovies all interstitials that are conceptual and that go beyond the graphic package, such as Hablando con and the coverage of festivals, are produced in-house. With Semillitas we have a significant amount of educational animations that are also produced by us, said to PRODU, Luis Villanueva, president and CEO of SomosTV.When asked about the importance of VOD for the channels, Villanueva said it is an important part of business given the consumption habits of audiences, especially the young ones. At ViendoMovies we offer 30 hours and at Semillitas 15 hours, both with 25% renewal every month. We are always watching the behavior of the market to evaluate our offer, he added.The company is exploring the launch of a third signal. We have plans for new channels that, because of their themes, are more in line with the original content production. Additionally, original productions have a valuable commercial arm in Somos Distribution. We will soon be making an announcement about this, said Villanueva.
