U.S. HISPANIC
Verizon & TelevisaUnivision expand partnership
14 de junio de 2024
Adam Waltuch, EVP of Global Distributions and Partnerships at TelevisaUnivision
Verizon and TelevisaUnivision announced a newly expanded partnership with Verizon and ViX.
Starting June 20, new Verizon myPlan and Home Internet customers can get 12 months of free access to ViX Premium –amounting to over U$80 in savings.
With this offer, customers will get access to over 17,000 hours of premium original series, movies, and live sports – featuring an unmatched soccer portfolio that includes Liga MX, Liga MX Femenil, and UEFA Champions League, in addition to the full library of Spanish-language content available on ViX, including news, novelas, comedies, dramas and more.
This special deal launches just in time for customers to experience all of TelevisaUnivision’s coverage of the biggest soccer tournaments this summer – CONMEBOL Copa America 2024, starting June 20, and UEFA Euro 2024, which begins June 14, culminating with back-to-back championship title games on July 14.
Verizon and ViX’s partnership will extend to experiential activations for Verizon customers and employees, including exclusive access to tentpole events, talent meet and greets, ViX Originals screenings, and other giveaways.
This deal with TelevisaUnivision and ViX builds on Verizon’s portfolio of partnerships and services engaging Latino consumers, including ongoing relationships with LALIGA North America and Alianza de Futbol.
“We’re happy to expand our partnership with Verizon, expanding the reach of our industry-leading Spanish-language content. We share in their commitment to provide in-language content to consumers across the country, and this deal meets the needs of the growing Spanish-speaking audience,” said Adam Waltuch, EVP of Global Distributions and Partnerships at TelevisaUnivision.
“ViX Premium provides the U.S. Latino audience with an unprecedented portfolio of original and live Spanish-language content, and this partnership with TelevisaUnivision is a meaningful opportunity for Verizon to deliver the content and exclusive experiences our customers want,” said Angie Klein, SVP, of Growth Marketing & Content at Verizon.
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