U.S. HISPANIC
VePlus: More than 900 new hours
Maribel Ramos-Weiner| 29 de octubre de 2019
Carlos Cabrera Cisneros
VePlus will launch in the upcoming days Front Row Style, a weekly fashion and lifestyle program hosted by Fernando Delfino and Cynthia Lander. This year, the signal has added shows like Dra. Nancy (talk show produced in the Cisneros Studios in Miami), Más de Ti and Más Top.
“So far this year, we have incorporated to the screen more than 900 hours of fresh content and new productions to keep the signal attractive and updated,” expressed Carlos Cabrera, VP of Sales – Pay TV, Cisneros Media.
Cisneros successfully consolidated VePlus as a single Brand for all the group´s subscription TV signals and in May conducted the rebranding for the US that was very well accepted by the affiliates, advertisers, and subscribers.
“We are very happy with the evolution of VePlus. However, the industry continues evolving and growing, which is why it is necessary to constantly reevaluate the commercial and content strategy to be able to capitalize on new opportunities and continue improving the management indicators,” he added.
As for the keys to succeed in the US Hispanic market, he said that subscription TV channels aimed at this market continue to be one of the best vehicles for the advertisers who wish to cater to the Hispanic community.
“The Hispanic community in the US is very diverse, for this reason, we emphasize the production and programming of content that can be attractive for all Latinos, with stories and topics that can attract the entire community. To have our own production facilities in Miami also allows us to have access to multicultural audiences that represent the range of nationalities that comprise the Hispanic community in the US,” he ended.
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