U.S. HISPANIC
Venevision Productions: Eva Luna has strengthened our relationship with Univisión
Maribel Ramos-Weiner| 5 de noviembre de 2010
(Maribel Ramos-Weiner). Peter Tinoco, President of Venevision Productions, LLC, makers of the new telenovela Eva Luna in association with Univision Studios, spoke to PRODU about the experience of producing the novela and its challenges.The opportunity of producing Eva Luna in association with Univision Studios, has further strengthened our relationship with Univisión. It has been an incredible experience because we have worked as a team and have capitalized on the strengths of both organizations. The synergy weve achieved is reflected on each of the episodes of this super production, said Tinoco.There are more projects with Univision Studios in the future. Tinoco said that together they have already started preproduction for the next telenovela, while continuing their dedication to the success of Eva Luna.Venevision International (VVI) is in charge of worldwide sales of Eva Luna. International acceptance has been excellent, with sales in Colombia, Panama, Ecuador, Nicaragua and El Salvador, to list a few. This is only the beginning because Eva Luna will be the cornerstone of our offer at Natpe in January of 2011, added Tinoco.Regarding production challenges, Tinoco said: it is our first telenovela produced in high definition, which represented important challenges, and for which we feel proud. This means changes in lighting, makeup, set design, and training for the technical crew to learn the new equipment. The digital screen reveals every detail, which pushes us to pay attention to every last item, not just on the production, scenery and visual effects, but weve also had to perfect how our actors interpret the script.
