U.S. HISPANIC
US Hispanic division of Warner Bros. Discovery presented new content at their first upfront as a merged company
Maribel Ramos-Weiner| 20 de mayo de 2022
Mexicanicos Discovery
Discovery en Español, Discovery Familia, and Hogar de HGTV, which are part of the US Hispanic division of the recently merged Warner Bros. Discovery, presented their content offer at the 2022-23 upfront held this Wednesday by Warner Bros. Discovery.
“Warner Bros. Discovery brings an unrivaled proposition to the Spanish-language marketplace: unique content; a younger, more affluent, engaged and educated audience; and loyal viewers who spend more time with our networks than anywhere else,” said David Tardio, Vice President of Advertising Sales, Warner Bros. Discovery, U.S. Hispanic Division. “Spanish-language advertising and media remain the most strategic ways to reach Hispanics. With deep knowledge of our audience, their needs, and their passions, we offer our partners the opportunity to meaningfully connect with Hispanics in a curated, advertiser-friendly environment.”
He said that through Engage, Warner Bros. Discovery’s data-driven linear solution that provides the greatest reach on a national scale, advertisers are connected to a Hispanic audience with premium content across the company’s portfolio.
“Hogar de HGTV, the only fully dedicated destination for food and home enthusiasts in Spanish-language television, draws in an audience of Hispanic homeowners who relish home improvement projects. This simple knowledge about our viewers was instrumental in our success in securing long-term agreements with Lowe’s, to develop exclusive food- and home improvement content for Hispanic audiences, and more recently with Cocina, for the all-new series El Sabor de Aaron. We are laser-focused on creating the right opportunities for our partners to shine and to get their message to our viewers,” Tardío added.
An upcoming brand refresh was planned for Discovery Familia, and more innovative content for all brands was also announced.
“With a stocked pipeline of original programming, engagement levels soaring, and streaming offerings expanding, we are proud to be the entertainment destination of choice for the Spanish-speaking viewer,” said Eileen Piñeiro, Sr. Channel Director, Warner Bros. Discovery.
Among the new contents announced were Mexicánicos sin Fronteras, Supervivencia al Desnudo Latinoamérica, Remodelaciones con Celebridades (Celebrity IOU), Vestido de Quinceañera, Quintillizos Reisen, Todo en 90 días: Casados en el Extranjero, El sabor de Aarón, Hogar Star, ¿Quién cocina esta noche?, and Diseño a la medida.
