U.S. HISPANIC

Univision´s Chiqui Cartagena publishes book Latin Boom II

Maribel Ramos-Weiner| 27 de marzo de 2013

Book Latin Boom II: Catching The Biggest Demographic Wave Since The Baby Boom

Dynamic media and marketing pioneer Chiqui Cartagena (currently vice president of Corporate Marketing for Univision Communications Inc.) takes readers beyond the census numbers and showcases key learnings on how to effectively reach Hispanic consumers in her thought-provoking and insightful new book, Latin Boom II: Catching The Biggest Demographic Wave Since The Baby Boom.In the book, Cartagena presents anecdotes, case studies and rich data that tells the story of the Hispanic opportunity, including a deep cultural context that will help marketers win with this growing consumer base. Randy Falco, president and CEO of Univision Communications, Inc., writes in the foreword to the book: “Latino Boom … is a resource every CEO, business leader, and marketer should read. This new edition is a follow-up to [Chiqui’s] first book and creates a compelling story from all the data that is out there about this community. It also deciphers the biggest trends in the Hispanic community to help you better understand this constantly changing marketplace. Latino Boom II will give you the knowledge and tools you need to start growing your business with Latinos and help you capitalize on this once-in-a-lifetime opportunity which is being brought on by the biggest demographic wave since the Baby Boom.”As Cartagena writes, “Latinos are the most sought-after opportunity this country has, and yet we are still viewed myopically by many, if not most, Americans. My hope is that this book will help change that.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.