U.S. HISPANIC
Univision Television Group will launch Katz Broadcasting´s Escape and Grit as multicast channels
Maribel Ramos-Weiner| 16 de abril de 2014
The two new networks will be part of Katz Broadcasting, a new company established by Bounce TV founder/COO, Jonathan Katz
Two new demo-specific broadcast networks -Escape and Grit- created by the architect and Chief Operating Officer of African American network Bounce TV, Jonathan Katz, will launch in the summer of 2014.Escape will target women 25-54 with a brand of programming that’s daring, sexy and anchored in stories of crime and mystery. The network’s mix of theatrical motion pictures and off-net series will emphasize heroines and heroes that slip away from pursuit or peril, while providing viewers themselves the opportunity to escape from their daily lives.With a heavy focus on western and war genres, action-oriented Grit will be a new television brand built around the classic male hero archetype. Featuring stars like John Wayne, Clint Eastwood and Chuck Norris, the network will reach men 25-54 with theatricals and off-network series that are bold, brave and legendary.Katz Broadcasting will own and operate the two new networks. Katz will serve as president and CEO while continuing as COO of Bounce TV.”Free broadcast television is experiencing a renaissance in this new age of media disruption, as more and more consumers combine over-the-air with over-the-top services. Distributing Escape and Grit alongside successful demo-specific networks like Bounce TV makes the burgeoning new broadcast ecosystem closely resemble the early days of basic cable, providing viewers diverse new choices,” commented Katz.Univision Television Group, which owns and/or operates television stations in major U.S. markets, will launch both Escape and Grit as a multicast channel on stations representing more than 30% of U.S. television households. Initial markets include New York, Los Angeles, Chicago, Dallas, Houston and Miami.
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