U.S. HISPANIC
Univision Studios and Kate Del Castillo Productions in association with NASCAR present webnovela Arranque de Pasión
Maribel Ramos-Weiner| 15 de marzo de 2013
Kate Del Castillo
Univision Studios announces the U.S. and Puerto Rico premiere of Arranque de Pasión, La Historia de Ela, an original webnovela written and directed by Gazcón Fazi and produced exclusively for Univisions online and mobile properties. Starring actress Kate del Castillo as well as popular leading men Carlos Ponce and Christian Meier, this webnovela, a NASCAR-themed drama, will debut on Univision.com/ArranqueDePasion on April 1, 2013 at midnight. This webnovela is a co-production between Univision Studios and Kate Del Castillo Productions, Inc., in association with NASCAR. This new webnovela will allow us to continue our commitment of offering Hispanic America culturally relevant content across platforms, including online and on mobile, said Luis Fernández, president of Univision Studios. Ela (Kate del Castillo) is a talented NASCAR driver who has been playing second fiddle to her long-time boyfriend, and teammate, Jordi (Christian Meier). When Ela wins the prestigious pole position at the world famous Daytona 500, she infuriates Jordi who, in spite of their relationship, is out for his own glory and resents being upstaged by a woman. But before the big race, and on his way to join a rival team, Jordi is involved in an accident which puts him in the hospital and unable to race for weeks. This leaves an opening on Elas team which is filled by Checo (Carlos Ponce), the teams crew chief and Jordis brother, who in fact, surprises the racing world by taking home the win at the Daytona 500. A new five-to-seven minute webisode will be released at midnight, beginning on April 1, every Monday, Wednesday and Friday.
