U.S. HISPANIC
Univision reveals new logo and tagline celebrating its 50th anniversary
18 de octubre de 2012
Univision Communications has revealed a new brand identity, marked by the launch of a new logo that represents the growth and evolution of the company, and celebrates the culture of innovation built over its 50-year history. The launch of our new brand logo kicks-off a new era at Univision that speaks to who we are as a company and that we are a direct reflection of the Hispanic community we serve multidimensional, dynamic, modern and bold said Randy Falco, president and CEO of Univision Communications. We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity will now illustrate how far Univision has come in its 50-year history. Weve evolved from a single Spanish-language network to a multimedia portfolio, connecting with multiple generations of Hispanic Americans, while continuing to embody the passion, courage, ingenuity and tenacity that are the fundamental values of Hispanic culture.The new logo is a take on Univisions prior logo, similar to the shape of a human heart and in 3D. The colors are close to those in the logo that represented the company since its beginning in San Antonio, Texas 50 years ago. The company also unveiled a new tagline, el latido del corazón hispano de Estados Unidos, which translates as The Hispanic Heartbeat of America.
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